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Monday, November 17, 2014

Who Reads ProPublica?

There are hundreds if not thousands of ways to attain informative news. To keep up with breaking news by the minute, technology has given us social media platforms with the likes of Twitter, Facebook and Instagram. Although magazines and traditional media outlets still breaks down several facets to a trending story, we also have news app aggregators and online media outlets to turn to. Most of them are tailored to suit demographics where they report on topics geared toward a particular cultural group. 

So where am I going with this?
Well, there was a panel discussion about digital media and one of the panelist said, "Black people don't read ProPublica." Of course as a journalist my ears perked up and my brain started churning because I wanted to know why... why is it that this one person is under the impression that Blacks don't read ProPublica? Right after my thought of 'why' one of the other people on the panel corrected the person and said, "Reports shows that a particular group reads ProPublica."


This still wasn't enough for me to stop wondering why someone would make the statement that Black people are unfamiliar with the online news site. 

ProPublica's website describes the organization as "an independent non-profit newsroom that produces investigative journalism in the public interest."  So, again...why is it that a person assumes that a particular minority group does not read ProPublica? To make matters a little more complex for my curiosity, the person who said Blacks don't read ProPublica, is Black and writes for the organization. 

Naturally, I started to wonder about other minority groups. What about Hispanics, Muslims, Jewish, etc... do they go to ProPublica for news, data and informative stories? Where do they go for informative news?

So, I'm asking you this question. Are you a person of color who reads ProPublica? I am a person of color who reads ProPublica.

I'm going to do a little digging to find out how the organization attracts minority readers and then update you with my findings. In the meantime, here's a video of what ProPublica is all about. 

 

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