When the coronavirus pandemic forced nearly everyone to isolate, shelter in place, limit social gatherings, and work from home, the extra downtime gave many people time to think about what’s next for their lives, to think about that next opportunity, that next idea.
And people were definitely putting their thoughts into action. The Census Bureau reported that in 2020, more than 4 million new businesses were created in the United States - the highest the country has on record.
By mid-March 2020, in-person networking came to a screeching halt. But that didn’t stop Kieta Rivens, founder of the natural hair care company, Verified Beauty.
In 2020, Essence magazine reported that Black consumers are switching from general products to those that specifically cater to them. As a result, the Black hair care industry in the United States pulled in nearly $2 billion in 2018.
Kieta, a mother, wife, and a full-time lead infant teacher in North Carolina launched her company amid the pandemic.
In this episode, Kieta shares how she knocked on virtual doors to spread the word of her new business and the one affirmation that kept her going.
You can find Kieta spreading the word about her business at the following:
Facebook: Verified Beauty LLC
Customer Service: 704.840.2219